The Art of Packaging and Paradoxes

I’ve been looking at packaged goods in a whole new way since Uppercase Magazine put out an open call for packaging illustrations. At first it seemed like a quick and easy one, but on second thought, making it fit in my portfolio is a whole other thing.

For a few days I considered every wrapper as I would of a flower or landscape. The perfect solution? RxBars on display at my local coffee shop. Their packaging is just brilliant! And somewhat of a paradox because it prides itself on honesty yet makes us think there's a chef whipping them one by one in small kitchen when for sure they're made in large batches by a processing plant.

Precisely the kind of paradox I love exploring in my work. Even more fun, turning the bars into a metaphor for something else that's hard to break down into a precise recipe: relationships.

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Now for another form of artful packaging, here's a marketing animation I completed last month for a real estate management company. They handed me a voice over from which I selected a few words and then created a whole visual narrative about the home buying process (a bit of a paradox too since the bank is the real owner of the house). Here I used photographs as my source material because the client wanted this kind of realistic look.

While we're on the subject of houses, I never showed you the finished painting from January, but now I will cause I just entered it in a couple competitions on Artists Network. Why not, fingers crossed!

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